Natural flavor. No gluten. Vegan. Naturally friendly. Kids for all ages. Removes plaque. Tastes awesome. Polishes + brightens. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. Hello helps to remove plaque with brushing, and is thoughtfully formulated with soothing aloe vera and high qulity sweeteners like non-GMO xylitol and erythritol. Hooray. (hashtag)brushhappy. No flouride. No triclosan. Let's be friends. helloproducts.com. Learn more and smile more at helloproducts.com. 100% recycled paperboard + printed with soy inks. Never tested on animals. Hello Products are Leaping Bunny certified. Never tested on animals + vegan. Bye: Our tubes are BPA-free + contain no phthalates bonus. FSC: Mix - Packaging. Globally sourced ingredients + made in the USA.