The noblest of flavors. Prima! is an exclamation of pure joy heard from beer lovers each time they enjoy one of our most adored beers and also how she got her name. Like any proud parent, we have crowned her as one of our favorites. We lavish her with hand-picked hops and the finest ingredients and work to balance her nuanced complexity with smooth, easy drinking. Malt: Pilsner. Hops: Tettnang, hallertau, spalt, saaz. Brewmasters Approval: Bill & Ron. victorybeer.com/beerfinder. Connect with Us: Facebook. Twitter. Instagram. YouTube. Certified Brewers Association independent craft. Please recycle. 43 5.3% alc/vol. 10.6