No artificial flavors. 38 g whole grain per serving. Per 1/2 Cup Serving: 150 calories; 0 g sat fat (0% DV); 200 mg sodium (9% DV); 0 g total sugars. Made with 100% whole grain oats. Can Help Lower Cholesterol: Three grams soluble fiber daily from whole grain oat foods, like Happy O's cereal as a part of a diet low saturated and cholesterol may reduce the risk of heart disease. Happy O's cereal provides at least 1 g soluble fiber per serving. Compare to Cheerios Cereal. This product is sold by weight, not volume. Some setting of contents may have occurred during handling and shipping. Best Choice 100% Guaranteed. www.bestchoicebrand.com. Certified 100% recycled paperboard.