Natural fruit flavored with other natural flavors. No artificial flavors. Per 1 Cup Serving: 140 calories; 0 g sat fat (0% DV); 170 mg sodium (2% DV); 11 g total sugars. See nutrition facts for as prepared information. Gluten free. Contains bioengineered food ingredients. Learn more at ask.generalmills.com. General Mills. Making food people love. 30% more cereal than previous 10.6 oz size. No colors from artificial sources. Can help lower cholesterol (Three grams of soluble fiber daily from whole grain oat foods, like fruity cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Fruity Cheerios cereal provides .75 grams per serving). Wonderfully fruity! Naturally flavored, absolutely delicious. A bowl of fruity fun. With no artificial flavors or colors from artificial sources, and whole grain oats, the fun is that much sweeter for everyone. generalmills.com. We welcome your questions and comments: generalmills.com. 1.800.328.1144. Box tops for education. No more clipping. scan your receipt. See how at btfe.com. Proud sponsor of Celiac Disease Foundation. celiac.org.