Spiral polishing bristles for stain removal. Whiter smile begins with your 1st brushing. Helps remove bacteria from teeth, tongue, cheeks, gums. Innovative cheek & tongue cleaner design. www.colgate.com. www.colgate.ca. www.colgate.com/savewater. USA: 1-800-468-6502. www.colgate.com. Canada: 1-800-268-6757. www.colgate.ca. Save water. www.colgate.com/savewater. Made in Switzerland.