It's America's favorite mascara with Great Lash innovation! Maybelline New York's Great Lash Lots of Lashes Washable Mascara is bringing lots of impact and style. The lengthening mascara features a lash-doubling formula that glides on to build great-looking lashes. The unique heart-shaped brush reaches lashes to multiply impact. The thickening formula is ophthalmologist tested and safe for contact lens wearers.