Artificially flavored. 35% fewer calories than sugared gum gum. Calorie content for this serving size has been reduced from 8 to 5 calories. White teeth prevent stains (Chewing 2 peices 20 minutes at least 4x per day after meals helps remove and prevent stains). www.tridentgum.com. Questions? Call 1-800-524-2854. Dispose of properly.